Meet our CEO

Hi, I’m Samantha — Founder of Roots and Radiance LLC.

I started doing hair at 17, and by 19, I was working full-time as a nurse (LPN). It was during this time I realized that most medications only treat symptoms—not the root causes.

I came to understand that real healing starts at the roots, which urged me to change my lifestyle and embrace the herbs and plants God gave us on earth—rather than rely on man-made products often filled with harmful additives.

With Roots and Radiance, I’ve been able to merge the things I love most—self-care and beauty—into a purpose-driven brand. Everything I sell, I personally use. I am intentional about every ingredient, every formula, and every product because I believe in being my own testimony first.

My goal is to educate & help others feel radiant from the inside out.

Thank you to my radiant family!